Orchards in this area produce tons of popular plums every year – Varieties such as Victoria, Majorie Seedling, Heron, Monarch, Pershore Purple, Pershore Yellow Egg Plum and Pershore Emblem are some of the most well known and sought after plums the Vale produces.
Pershore and its association with the plum is not a new thing, the area has been famous for its fruit growing since medieval times. Early in the 19th century the Pershore Yellow Egg Plum was found growing wild in Tiddesley Wood and by 1870 records show that over 900 tons of the fruit were being sent to market during harvest time.
At the Pershore Flower Show in 1920, a poster advertising the event described it as “The Largest Plum Show on Earth” and over ninety years later the town is striving to recreate this spectacle.
To celebrate this famous fruit, Pershore holds a Plum Festival throughout the month of August, when the town will turn “plum crazy” and the grand finale of this festival will be the Plum Fayre and Farmers Market on August Bank Holiday Monday.
With the whole town turning purple and offering something for all the family, the Plum Fayre is definitely the place to visit for a “fruity” experience.